Lyoness, Greenfinity and the Styria Multi Media Corporate support the project “electricity generation from harvest residues” in India in cooperation with atmosfair
In January 2013 the climate partnership between Greefinity and atmosfair had been established. 1 cent per Cashback Magazine and CFF Magazine goes to the climate protection organisation, which implements projects with the help of the money. Since the beginning of 2014 this money has been benefiting a project in India.
In Rajasthan, a state in India and one of the poorest areas of the country, the main part of the population lives on farming and stock breeding. Many farmers are hardly able to produce more than they need in order to survive. Because of the dry climate, mainly mustard is being grown. The leftover shells and stems were simply thrown away before. Atmosfair supports a biomass power plant in the city Tonk that uses the harvest residues to generate electricity. The harvest residues are taken to collecting points where they are weighed and where the farmers get paid immediately. This way, the farmers do not have to bear transport costs. By selling the harvest residues to the plant operator the farmers receive an important additional income, which means an increase of their income by up to 50%. A large storehouse guarantees electricity throughout the entire year.
This way, a win-win situation is created:
- previously useless mustard shells can be used to generate electricity à positive for the environment
- additional income for the farmers
- green electricity for the Rajasthan area
As with all the projects undertaken by atmosfair, this is also subject to the highest standards of quality. The savings in CO2 are certified by external inspectors, who are accredited by and liable to the UN, under the Clean Development Mechanism (CDM) of the United Nations. The CDM is one of the flexible mechanisms for clean development envisaged in the Kyoto Protocol. Greenfinity is proud to be able to put this project into effect in partnership with Lyoness, atmosfair and Styria Multi Media Corporate.